Most leaders assume they know what’s wrong with their conversions.
They do what modern marketing teaches them to do.
Results plateau.
It’s a failure of diagnosis.
The book reframes the entire https://susanyagj753309.blogdomago.com/39816982/why-you-re-fixing-the-wrong-conversion-problem-it-s-not-your-strategy-not-your-data-insights-from-the-psychology-of-yes-by-arnaldo-arns-jara-why-conversion-optimization-doesn-t-work-you-re-solving-the-wrong-problem-the-misdiagnosis-prob
